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10 ways to make holiday rentals in Murcia stand out from the crowd
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Spend a little and get a lot with cost effective holiday rentals advertising
Self-advertise your holiday home on popular holiday rentals websites such as Holiday Lettings, Spain Holiday, Owners Direct and Holiday Rentals. These websites all have thousands of international clients looking to rent villas in Spain, and when owners advertise on more than one holiday rentals website, they can maximize exposure for their villas or apartments in Murcia.
For the best results, owners should also always use cheaper and targeted holiday rentals websites that focus especially on the Spanish Costa, their villa or apartment is located in. Connect Rentals for example is a specialist rental website for golf apartments and villas with pools on Spain’s Costa Calida, and affordable, dedicated websites like these offer owners a much more targeted audience for year-round bookings.
By self-advertising on these sites, property owners in Murcia can benefit from a good return on their initial investment after just one booking in a normal summer market. By investing a little at first they will be able to market their Spanish holiday homes in Murcia successfully for villa rentals longer-term. Remember owners, to rent your villas or apartments you need to be online and actively marketed in order to be found; the greater the exposure, the greater your return.
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Make sure your holiday rental has a unique selling point
With thousands of villas located along Murcia’s Costa Calida in Spain, your villa or apartment really needs to stand out from the crowd to be noticed. If your Murcia villa has extra facilities like a heated pool, full air conditioning or a hot tub, these need to be advertised as extra ‘unique selling points’ or ‘USPs’. These details make your rental property stand out form the crowd, making it more likely to be chosen over the competition. Additional items such as pool tables, tennis rackets, golf clubs or bicycles for hire or providing a welcome pack on arrival give a much more personal touch. Offering extra cots, children’s toys or high chairs for example will also encourage young families to book and could ultimately be the deciding factor for them to rent your holiday home in Murcia.
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Take great photos of your Murcia holiday rental
Your rental villa should look like a hotel – perhaps turn the lamps on to create a soft, ambient and relaxed picture, or pour a glass of wine to put on the table. These homely touches will give a less clinical impression of your villa or apartment and help you market Murcia holiday rental more effectively as holidaymakers will be attracted to the pictures. Although the pictures do have to reflect what the property actually looks like, taking photos which are light and attractive will give a more positive first impression of the villa or apartment you are trying to rent. Small attention to detail such as making up the beds, putting sun beds out, setting the dining table and putting flowers on the table all point towards a classy and relaxed atmosphere, creating a home away from home.
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Keep holiday rentals calendar up to date
This is more of a clarity issue. There is no need to annoy potential clients by not marking off when your villa or apartment has been booked. You can avoid disappointment by making clear what is available and what is not. Keeping holiday rentals calendars up to date also boosts your position on many holiday lettings websites. A current calendar will also make potential guests more likely to return to your property in the future for other holiday rentals enquiries for Murcia.
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Be friendly and efficient with holiday lettings enquiries
Always treat holiday rentals clients as you would like to be treated; good customer service can make your property even more attractive. You can make renting apartments or villas with pools in Murcia as easy as possible by replying to email enquiries promptly and a follow up phone call. Consider offering alternative payment methods also such as Google Checkout and Paypal. The less guests have to do as a result of your service, the more likely will be to return to you and rent your property.
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Publish up-to-date holiday testimonials
Never underestimate the power of testimonials; if somebody has had a brilliant time at your holiday home in Murcia and tells you, simply ask permission to tell others as well! Potential guests will know that other visitors will not be biased in their viewpoint and will not have any ulterior motives, and are thus considered trust worthy. Reading positive holiday rentals reviews about a region like Murcia gives people looking at Spain more faith in the villa or apartment they are looking to rent.
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Keep your holiday rentals pricing competitive
Check market rates as often as you can. For example, always compare renting 2 bed apartments or 3 bed villas with pools in Murcia to others in the same area to see if you are offering a competitive price. Customers will be looking out for affordable options, so your holiday property should not be too expensive. Being able to rent cheap Murcia villas and apartments in the summer months is always in demand and people will often shop around to find the best rental deal. Try to be inclusive with your prices – nobody likes to feel that they have been duped by hidden costs, so if there are extra charges make them as obvious as possible. Always ask them to read the booking conditions. Customers are unlikely to book again if they feel that you have been attempting to trick them.
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Provide plenty of local tourist information
Tell holidaymakers about local entertainment and events. Telling rental clients, for example, about great local restaurants and bars in Murcia or nearby beaches along the Mar Menor or Costa Calida will not only make your property seem more appealing but will also make it easier for the customer to plan their holiday. Make sure to tell customers about cheap car hire websites and airport transport links and provide accurate directions from Alicante or Murcia San Javier airport so that they feel that they are being looked after.
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Provide emergency key holder contact details
Give holidaymakers a local Murcia contact number (with the international dialing code) so if anything does go wrong with the rental villa’s pool or apartment’s air conditioning system it can be dealt with as easily and swiftly as possible. If you do not live on site, make sure that there is somebody there who can be contacted if there is a problem. If there are major issues, such as boilers or the air con systems breaking down, do make sure they are fixed as promptly as possible, as it makes the experience infinitely more pleasant for the guests and saves you time and money in the long run if the complaint is not efficiently dealt with.
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Make your villa or apartment in Murcia a home from home
You want guests to feel at home in your Murcia villa or apartment, so make sure you always add finishing touches. Invest in aerosols so that the property smells pleasant, and make sure that everything is immaculate and tidy with nice throws, lamps, basic ornaments or scatter cushions. The décor should be modern, simple and tasteful as well as comfortable and easy to clean, with everything needed for a holiday in Spain. Extra details such as welcome notes with home boiler or cooker instructions and a bottle of wine for the visitors can make a really big difference and make guests cherish their villa holidays in Murcia.
About the Author
Connect Rentals, the Murcia villas and holiday rentals specialists, offering a wide selection of luxury villas with pools and golf apartments throughout Spain’s Costa Calida and Costa Blanca and on Polaris World Golf Resorts. Visit us today at www.connectrentals.com
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